Elizabeth Soto-Baez
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Kelly Duggan: Welcome to the Love What You Do podcast. I'm Kelly Dugan, former HR executive turned career coach, and I'm here each episode sharing stories and strategies to help you find a career you love. Welcome back to the podcast everyone. I am so excited to welcome our guest Today. We have Liz Soto Baez here with us.
Liz, we are gonna talk goal setting. We're gonna talk about your career. You have such a fascinating career. You do, you wear multiple hats. Um, but rather than tell your story for you, I'm gonna hand it over to you. Uh, why don't you introduce yourselves to our listeners and give us a little bit of a background about how you got where you are today.
Elizabeth Soto-Baez: Sure. So my name is Elizabeth. Most people call me Liz. Um, I do wear many hats. I am a re and certified speech language pathologist, and I work in the pediatric population, but I'm also a certified women's empowerment [00:01:00] coach, a breath work facilitator, and a reiki practitioner. Um, and the re the reason I wear so many hats is, um, I stepped into my adult life ready to change the world.
I became a speech pathologist because I wanted to impact communication and humans and make a difference in children's lives because communication is how we survive in the world. If you can't share what you think or feel or your ideas, um, you suffer deeply. And I think a lot of people have had this experience.
As a speech pathologist, I help people learn how to actually talk, but it is not a secret that many of us know how to talk and still feel like we don't know how to communicate or are not heard, and taking that knowledge and. Moving out of a marriage that was not in service of me making a very challenging decision to walk away from a marriage that I was committed to, that I had decided I'm never getting divorced, I'm gonna make this happen.
[00:02:00] And then I realized that I can't be the only person in the marriage that wants to make it happen. It is a two part role or experience, and my partner at the time didn't see what I was seeing, so stepping out of that called me into a brand new space of what now? Who am I really? What do I do? How can my story be impactful?
Like this story, this pain, this challenge cannot be in vain. Like, how can I use this to make a difference? And in that space, I had some really good conversations with women who were pouring into me and I was like, you know what? Coaching could be the thing. And I took a risk. I gave somebody money and I was like, here's my money.
I hope this, I hope this ends up being something because I just got divorced and can't just give my money away. Um, it was life altering. It was. Holy smokes. I've been doing this my whole life and I didn't even [00:03:00] know, and the alignment of it was so grounding that I was like, no matter where I go with this, in terms of career, this is exactly the space that I'm supposed to be in.
And so taking all of my training as a speech pathologist and a counselor in that field, moving it into being an empowerment coach and now a breathwork facilitator and a Reiki practitioner, I'm like, all of these things connect. Teaching women how to communicate with themselves and with others. Teaching women how to make discoveries about who they really are and what's important to them.
Without being ashamed, without worrying about what people think. Stepping into spaces where women feel empowered to make decisions without checking in with everybody. Is it okay if I do this? Learning how to give yourself permission to do stuff. This is. Where I live now, and I get to do it in both worlds because as a speech pathologist, I still have to do it with children and their parents, and then now in the coaching container [00:04:00] with women who are stepping in and looking for that, that space to become who they really are, but not really sure how to do that well.
Kelly Duggan: Yeah. I love what you mentioned there about doing it in both places too because I, I have found coaching to be one of the most transferable skills that can be beneficial in any conversation. Uh, because when you can get people to. Open up and think more deeply and, and connect with them. You just have such a better relationship.
You have a better conversation. It, it's
Elizabeth Soto-Baez: Hundred percent.
Kelly Duggan: to communication in so
Elizabeth Soto-Baez: Oh my gosh. Yeah. Yeah, yeah, yeah. It's fascinating. I love it. I love it.
Kelly Duggan: Absolutely. Well, thank you so much for joining us. I love being able to hear how other people have found their spot in their career right now, because careers are absolutely not linear. You know, to, to make a jump from being a speech pathologist to going into the coaching space and, um. You know, that evolution in career, I'm [00:05:00] sure took a lot of goal setting on your part. And I know goal setting is the topic we're gonna talk a lot
Elizabeth Soto-Baez: Yes.
Kelly Duggan: how did goals fit into that for you?
Elizabeth Soto-Baez: Ah, well the first thing was getting good after divorce, so the goal was in that space, and I remember it was, so I, I separated in 2019 and I was reading and listening to podcasts and I hadn't really, it was, it's funny now to think about it actually, as a speech pathologist, I was writing goals. All the time for my children, for my clients.
That is how we moved through and tracked progress with my students. I hadn't been setting goals for myself, and the reason I hadn't was because I was afraid that I wouldn't meet the goal, and then there would be shame and I would be disappointed in myself. Like look at you setting goals and not keeping promises to yourself.
And so it was just easier to not set [00:06:00] the goal. 'cause then I can't be ashamed and I can't be sad with myself. But in 2019 and then into 2020, I was like, you have to have an intention of where you're going. You can't just willy-nilly it anymore. And so that was the first year that I set not a New Year's resolution, but like a, a year intentional word, like the word of the year.
And I'll never forget 2020. And it's funny 'cause COVID happened in 2020, which I didn't know was, you know, January. I didn't know that was gonna happen. Um, the word was intentional. Intentional. And I even had it like embossed in one of these like little bracelets. And every time I looked at it, I wrote it in my journal.
Everything that you do, Liz, is with intentionality. Everything that happens is going to be on purpose because you want to live on purpose in all that you do. Um, and I had spent almost 14 years of my life living on autopilot [00:07:00] and just letting life happen to me. And I was like, now I need to happen to life.
And the way I'm gonna do that is to bring intentionality behind all the things that happen in my life. So that was the first year where I was like, the big goal is intentionality. And then in every section of life, how am I bringing intentionality as a mom? How am I bringing intentionality as a speech pathologist, as a friend?
Um, and it really centered me into this idea that you don't have to be afraid. To set goals, you have to be okay with forgiving yourself and learning from the experiences that don't end up the way you imagined they would. And that sort of became like a, a habit every year, setting that word and bringing that to all parts of life as my overarching goal.
Kelly Duggan: What I love about that too. Almost like by having that word intentionality for the year, [00:08:00] what you really did there was change your mindset, right? Fundamentally from you used the phrase, life was happening to me and I wanted to be intentional and, and a part, uh, that I think is so foundational to convincing yourself that goals are worth setting
Elizabeth Soto-Baez: Hundred percent.
Kelly Duggan: that. I think you really just outlined the first piece, and I hadn't really thought about that before, but it's really hard to set a goal if you don't believe the goal is gonna go anywhere, and that starts with a mindset shift of believing that you can make a difference.
Elizabeth Soto-Baez: Right, which is why I had never done it before. 'cause I was like, I can't do it. Um, and I felt so empty. I felt like a shell of myself in life. And so challenging myself to do something other than survive was not an option. Um, but in this new space, in this newfound life, in this new chapter where I was like, it's a blank slate.
It was a hundred percent a mindset shift, a new way of thinking, and a new way [00:09:00] of seeing my experiences in the world and realizing, you know, there isn't really, and this became an anchor for me. There really isn't failure. And I know a lot of the, a lot of women that I work with and women that I talk to are like, I just don't do it.
'cause I'm afraid I'm gonna fail. And for me it was. There's not failure. It is feedback. It is informational. When things go differently than you imagine, it's not a failure. It is just a clarity moment like, oh, that didn't work out the way, but this is informative. Or sometimes things don't work out the way we imagine and it's better, but if we don't take the risk to step in.
We fail. When I ask women like, what does failure actually mean? Most of them can't define it. Most of them don't know what the failure is. And so owning that we can make [00:10:00] decisions and learn from the way things flow allows us to be more available for growth, which is why we cycle goals.
Kelly Duggan: Yeah,
Elizabeth Soto-Baez: and that has been really inspiring.
Kelly Duggan: I love that. And yeah, we set goals for growth that. That would be the why behind it. You know, has to be a change in us in order to achieve that goal. I completely hear what you're saying there. I'm curious, you know, did you give yourself that permission to fail? Like how, how did you go through that process the first time?
Elizabeth Soto-Baez: So. Oh my God, it's such a good question. Um, so when I ended my marriage and I was like in grief and connecting with different women and spiritual leaders trying to figure out. What do I do? Um, I had an experience where I came to this deep, deep, deep embodied realization that I had to forgive myself for what happened in my [00:11:00] marriage.
Um, yes, I had experiences that were negative with my then partner and, and feelings of like, you failed me, right? Uh, I used the word fail loosely here after saying no failure, but. There were also, there was a role that I played in it not working also, it was, it was a true team experience and we both missed the mark on things when I realized that self-forgiveness was a requirement.
Of all of life. It wasn't just like goal setting. You need to do this. It is a life requirement to be able to forgive yourself. That was my catalyst of I can do it because if I don't get to where I imagine, I can say, Hey, you tried, you showed up, and I'm so proud of you, Liz, for doing that thing and we can recalibrate.
And do a new thing next, and [00:12:00] forgiving myself and giving myself permission to try something that was unfamiliar. Knowing that I could forgive myself if it didn't work out. If I needed to do that, that had to happen. And with every single woman I have ever worked with that has to have an anchoring for them, they don't give themselves permission to do new things because they haven't learned how to forgive themselves and love themselves.
So that was, that was my like, oh, wow. I can do this thing. I didn't realize that was a thing. I didn't know that was a thing. People forgive themselves. I was, uh, 37 when I separated, 36, 37. I had no idea that that was a thing, but it is a requirement. We need to be able to do that.
Kelly Duggan: Yeah. So do you help your clients set goals in their own life? Now, is I, I think you shared a little bit [00:13:00] about how you think of goals in all of these different facets of
Elizabeth Soto-Baez: Mm-hmm.
Kelly Duggan: Talk to me a little bit more about that and how you help your clients do that.
Elizabeth Soto-Baez: So when we work together, um. One of the first things we have to do is dream together so we don't dive into like forgiveness or self-love or awareness and consciousness living. We're just like, man, what would be amazing? And when we get to that space, then we move backwards from there to a place where we can be tangible about what it is that it means to get to that space.
Um. Part of what feels hard for my clients is they never let themselves imagine that something could be better and different. So for example, um, financial stability is a goal that many of my clients want. A lot of them are divorced or in relationships where they want to be a financially [00:14:00] independent part of the relationship.
And. They don't know what that means. So we dream and then we move back, and then we create tangibles. What does someone who is financially stable do? What does someone who generates $10,000 a month like. What are the activities that they regularly engage in to create that life? And we have to really be granular.
And it's hard to get granular by yourself because you can't see you, right? You, you can't see all of your quirks or your like limiting beliefs. So together we're able to do that and that has been part of how we're able to. Really get clear on what it means. Like if financial freedom is your goal, like that's really pie in the sky.
But if you don't know what the granular pieces of that are gonna be and how you get there, it, it's always gonna feel pie in the sky.
Kelly Duggan: I love that, that when I worked in hr, this was always like my number one
Elizabeth Soto-Baez: Can.
Kelly Duggan: when. [00:15:00] We would be setting goals and not explaining to ourselves or to your manager or to anyone what success in that really looked like, because you need to define that measure marker in order to reverse engineer it, because
Elizabeth Soto-Baez: Hundred percent
Kelly Duggan: yours would be spinning your wheels and it's gonna feel like this big, scary thing that's never going to
Elizabeth Soto-Baez: right. Right. And then they're like, see, I told you, um, I can't do it. And it's like, we need to like pause. Let's go back.
Kelly Duggan: Yeah.
Elizabeth Soto-Baez: We need to change the way we're thinking. So then there's the mindset component, right? Like, how are you thinking about this? And can we peel back the layer to get clear on what that means?
And will you give me the coach permission? Which they always do. That's why we're together, right? To suggest some real. Tangible activities. Now, one of the things that I talk a lot about in my containers and I, I've had clients say, um, you are the one who taught me about that, is we, [00:16:00] don't you. We don't come in the container and say, well, I'm trying.
We don't do that. No, you don't tell me that. You're trying, you're gonna actually tell me the steps that you took this week. What actions did you take? What actionable things happened in your week? Because trying. Is in the ether. That doesn't mean anything. You're telling your brain that you're trying, but you haven't executed anything in real life.
And I have definitely have clients say, I'm trying, and I say, what does that mean? And they say, I don't know. And I'm like, you're telling yourself a story. So getting granular, stepping into the actionable components. When we do that, their mind is blown. Every time they're like, oh my God, I had no idea.
Kelly Duggan: I think this goes back to your earlier point around why communication is so important. Because if you cannot articulate for yourself, for your coach, for to anyone. What, what [00:17:00] really is happening, right? Like even if you're taking the action, if you can't articulate to know what it is and to take that moment to think and communicate it, then I love what you said.
It's in the ether, it's not happening.
Elizabeth Soto-Baez: A hundred percent. We have to like,
Kelly Duggan: Mm-hmm.
Elizabeth Soto-Baez: and we use a lot of visuals, but you have to like pull it down and look at it and examine it and like observe it like a Rubik's cube, right? You're planning to, to master this, but if you don't look carefully at the different aspects of it, you're not really gonna get what you imagine you're gonna get.
And then you're gonna blame yourself, like, or say, it's not for me and I'm never gonna have those things. And it's like, well, no. We get to have the things that we set our mind to, and it's, and it's a mindset work, but there's also an embodiment piece, which is a lot of the work that I do too. It's not just how we think about things.
It's how we feel and believe things are. That also impacts how we can show up.
Kelly Duggan: Yeah. That's, [00:18:00] that's huge. I think that's taking it even a step behind, beyond setting the goal of then how do you, that's how you bring the goal to life. From there.
Elizabeth Soto-Baez: Percent. Yeah. The believing part is also a requirement. Uh, if you don't believe that it's possible, you won't see possibilities. That's a brain thing. Like, so the belief part is important and that needs to be embodied, but there's a brain part to that too. So like the part of our brain that scans for that, um, confirmation bias, right?
Like looking for evidence of our beliefs. When you change what you believe, you change what your brain scans for. So that really shifts how you experience your success and your goals and, and the steps that you're taking towards mastery.
Kelly Duggan: I that term. Your brain is always trying to prove yourself, right? So
Elizabeth Soto-Baez: Yes,
Kelly Duggan: if you believe this isn't gonna happen, your brain is gonna look for every bit of evidence that it is not going to [00:19:00] happen.
Elizabeth Soto-Baez: a hundred percent.
Kelly Duggan: It's how think where at least my clients struggle, and I myself struggle. And I'd love your take on this. How do you change that belief? Because it's, you know, you're like, okay, yeah, I know. I, you don't wanna cross into like toxic positivity, right? Where it's like, la, la, la. Everything's great, everything's great. How do you change that belief if it's not innately in you yet?
Elizabeth Soto-Baez: Ooh, okay. This, I'm gonna try and make this a short answer. So the FI know the first things first is we can change it. So that's the first. Knowing we can change the things that we believe and embody new ways of believing and beingness. Our beliefs are almost always created within that zero to seven age range where we're programmed our brain and our, our brainwaves are in the state where everything is impressionable.
It's, [00:20:00] it's like, um, it's like Play-Doh and you're pressing in moles in the Play-Doh, and then the Play-Doh dries. Um, and that's it. That's what you've got. When in my containers we unpack the beliefs. We say, okay, this is the belief. Let's go backwards on like pulling the thread. Where did that come from? Why do you think that happened?
Um, tell me more about what you have to believe or know about yourself in the world. And we have a sequence that we go through. We get to the root of how that belief was planted and when we know that. We can uproot it. And a lot of this is, um, you know, the new, the new things are reparenting. Um, so a lot of this is rooted in a reparenting technique.
Can we take what was ingrained in us when we were four? Can we notice it and reparent that part of us so that we can ingrain a new belief? [00:21:00] Um, and. Toggling that little girl. So for, for my women, it's the little girl and it's the you now. So it's the 40 something parenting, the little girl, creating that new knowing.
'cause 40 something knows things that little girl doesn't know. And even though. Mel Robbins says this, like, we're all adults, but we're all being managed by that 8-year-old inside of us. Um, and then, and you know, and I would, and I would go,
Kelly Duggan: thought.
Elizabeth Soto-Baez: I know, and, and I would go further to say it's not the 8-year-old, it is the three and 4-year-old in us that didn't get a need met, that made something in the environment mean a negative thing about her.
And she had to work. To be accepted. So how do we change that belief? We need to recognize that those beliefs are old programs. And we need to reparent the part of us that [00:22:00] feels like this belief is keeping us safe. So that's the other part. 'cause everything that we default to is a safety mechanism. Our brain is here to keep us safe always.
That is always the positive intention. But the mechanisms that worked before actually have become the problems now. We really need to acknowledge that. I'm just finished listening to the book. Um, the Mountain is You by Brianna Weiss, and she challenges with the idea that maybe self-sabotage isn't really self-sabotage.
Maybe self-sabotage is just a safety mechanism in place, hoping mechanisms that we use so that we would feel safe in our lives that we never reprogrammed and.
Kelly Duggan: Yeah.
Elizabeth Soto-Baez: that's really what those beliefs are.
Kelly Duggan: Yeah. Yeah. There are things that served you at one point, and it's the very reason that they [00:23:00] did serve you is why they're so difficult to let go of.
Elizabeth Soto-Baez: Right. They worked. And your brain knows that. And like you said earlier, like your brain is scanning for those to make your beliefs real, to keep them true. Um, we have to cognitively know all of those things, but then we have to do the body work. So the re-parenting, the embodying, um, I use breath work and reiki for a lot of this stuff to kind of shake up those old things.
And then we reimprint, we create a new belief. And train our brain to look for evidence for the new belief, which is fascinating. And I love watching the women in my containers stepping into that new version of themselves and then coming into containers and they're like, oh my God, Liz. And I'm like, I love this.
Yes. So good.
Kelly Duggan: It's a great moment. So for our listeners who are listening right now and are [00:24:00] maybe just starting to give themselves the permission to want to set goals for themselves and are. Asking, how do I even set a goal? What are some tangible steps we can give them that they can do today, this week to set a goal for themselves?
Elizabeth Soto-Baez: Yeah, this is a great question. So, to set a goal, I think that we need to give ourselves a little bit of alone time, some space. So I wouldn't expect if you've never set a goal before, um, and you're like, I really wanna do this. My life is in a new space, and I wanna understand how to do this well. Uh, my first recommendation would be to begin a journaling practice and really sit with your thoughts and your feelings.
Um. Just really know you a little bit more. I think a lot of us run from ourselves. Um, I just had a client recently tell me that when she's home alone, she has to have TV or music or something on, because it's hard to be with her own thoughts. Um, if we wanna set [00:25:00] goals, we have to like know who we are. So sit with yourself for a few days or a week.
Do a journaling practice, have a brain dump, just put things down, see what comes up. The second thing I would do is a, uh, a calendar audit. What do I do with my time? And do I love what I do with my time or do I not? Um, because when you set a goal, you're gonna have to make time, not find times like, oh my gosh, I'm going to time's just gonna come out of nowhere.
No, we have to be intentional about making the time to work on it.
Kelly Duggan: not the same thing. Finding and making the time
Elizabeth Soto-Baez: These are not the same. And when people say, I don't have time, I say, neither do I. Nobody has time. You can't possess time in your hands. You make time. Um, and we always make time for the things that we want. We always do it. People don't realize that, but I'm like, you didn't have to do, you didn't have to scroll for two hours on TikTok, but you did.
You made time for that. If you can make time for that, [00:26:00] you can make time for this other thing. So the first thing is a journaling practice. Get to know you. See what's happening inside of you so you can get curious about what your goal is gonna be about. Do a calendar audit. How do you spend your time actually, and are there pockets where you see gaps, where you know you'll be able to work on something and then.
Pick an area of your life where you want to set the goal, right? Like, are you doing a career goal? Hang out with Kelly if you're gonna do that. Um, are you doing like a relationship goal? Do you have a parenting goal? Um, figure out what goal, like what area of your life you're gonna be working on, and then work through.
What, what is that? What do I want to do better? So it is a process you need to take some time, especially if you've never done it before. If you have then maybe some of these steps, you can, um, shorten them a little bit, but you really wanna get true and honest with yourself. You don't wanna do pie in the sky goals and then chalk it up when you don't meet it and say, [00:27:00] see, I'm not good at this.
That isn't fair to you, honestly, to do that. Um. And then the goals come up, and then you take steps. Hey, how can I be a great mom today? How can I love my children better today? Um, what does it look like to love them well? Um, what does it look like to have quality time today? Maybe, you know, I'm a working mom.
I'm a single working mom. I have two jobs, which I explained already at the beginning. Um, when my boys are with me, I have to be so intentional about quality time with them and I have to make time to be with them. Otherwise, I could be working all of the time. Um, I have to bring intentionality to that. And, and so it's the same with anybody setting, um, a serious goal and then measure, right?
Right. Kelly, you have to like, like, look back at the week. Did I spend quality time with my kids last week? What did we do together so I could know that I did it? Mm.[00:28:00]
Kelly Duggan: And I love this concept of setting goals in multiple places of your life simultaneously, because I know, particularly when it comes to career goals, it we can. They can become all consuming and you all of a sudden have directed all of your attention in one facet of your life, and you have forgotten to pay attention to what is going on over here. Um, or you're paying attention and you feel like you're failing at everything. Um, you know, and I, that is a real feeling.
Elizabeth Soto-Baez: Yes.
Kelly Duggan: to be able to set a goal. In your professional life and as a parent and as a spouse and, uh, for your personal, you know, hobbies and joys and in your faith, you know, to be
Elizabeth Soto-Baez: Yeah.
Kelly Duggan: these separate goals you for the type A people within us who. Are strivers, um, to, to feel like you are still being
Elizabeth Soto-Baez: Mm-hmm.
Kelly Duggan: [00:29:00] when you're not working on that, you know, very career oriented or
Elizabeth Soto-Baez: Mm-hmm.
Kelly Duggan: Goal. Um, which is one of the things that I really love about your approach is, you know, you can have goals in these other, um, instances. And I think that's really resonated with me, particularly as a, um, entrepreneur, lifestyle mom
Elizabeth Soto-Baez: Mm-hmm.
Kelly Duggan: the day.
Like I look at like the, the micro goals I have in a week, right?
Elizabeth Soto-Baez: Yeah.
Kelly Duggan: sometimes. Making sure the laundry gets done is just as important as recording this podcast, and that is okay.
Elizabeth Soto-Baez: It really is. Everybody needs clothes to wear. Kelly. Yeah, I think it's nice job. I think that so many things are true about that. One is we, we get to, we get to, it is a privilege to look at the different. Big areas of my life [00:30:00] and set little goals. It doesn't have to be like life altering goals. Like my career goal is to, you know, be multiple six figures, but I make $50,000 a month, you know, a year.
Right Now it's like, well, hold on. Let's shoot for a micro goal, like you said, and be intentional about it. What happens with these also is you set these little micro goals. Like this week I'm going to, you know, spend. Quality of time with my sons on these two days and I'm gonna ask them what they wanna do.
My kids are teenagers and we're gonna just do the thing, and that is my micro goal. And maybe with my clients I'll set a different goal. These things that we set micro goals for, end up becoming habits, they end up becoming just part of who we are as humans. And then we. And move on to the next thing, then it's no longer a man, I need to figure out how to make time for my kids or how to get laundry done.
It's like, no, this is [00:31:00] kind of the groove that I'm in with this. And it feels good and it really works for my family dynamic. And so I can look at creating a new way of being or a new thing that I wanna shoot for. Um, it allows us to become. Who we are trying to become more of who we are. Um, that evolution piece, you know, and my kids are teenagers now, and you, you have an infant, so your quality time with her is gonna look different than my quality time, but they both matter.
Um, and as my kids age, then I'll have to reevaluate what does quality time look like now? Like if they're in college, what does that look like for us? And how do we make sure that that still happens? Um, and for you when she's in preschool or elementary. What does quality time look like now? So we get to reinvent, but we also create habits and intentionality and I love that.
So we don't, for our type A folks out there, you know, we don't get caught [00:32:00] up and it has to be like this and I have to do it like this. No, we have to keep a little bit of a flex in there 'cause life is changing.
Kelly Duggan: A hundred percent And evolve so
Elizabeth Soto-Baez: Yeah. Yeah,
Kelly Duggan: You know, even life
Elizabeth Soto-Baez: yeah,
Kelly Duggan: evolve and,
Elizabeth Soto-Baez: yeah.
Kelly Duggan: and this is why the tracking is so important, because you can have a goal and your reality might change You don't want that goal anymore, and that goal now evolves. It doesn't mean to bring in the failure word, you know, it.
It doesn't mean that something went wrong or you
Elizabeth Soto-Baez: Right.
Kelly Duggan: to achieve it. You made an intentional decision to update that goal to suit your life. Um, and. To your point, when things become second nature, you know, it could be easy to almost completely miss the goals that you met because it has become so easy now, and that bar as a sneaky way of getting higher and higher, so you never actually achieve it.
Elizabeth Soto-Baez: I have a [00:33:00] client who's like that. She's like, I keep moving the goal marker. She's like, I keep doing it to myself. I feel like I never arrive. And so part of her work was how are we tracking the arrival, you know, the finish line. So that finish lining, starting line were basically the same line for her. And so it never felt like she was successful, even though her story's amazing.
She went from making less than $2,500 a month. Um, I was, she's like, $2,500 a month is so much money, Liz. And in her world it really was. It was, it was a lot of money. This woman has a six figure business as a fractional CMO now, so she is generating like $20,000 a month. Now, and I'm just like, do you remember when we sat in here and you were like, $2,500?
I'll never get there. Um, and so helping her pause and celebrate her wins because she went from, [00:34:00] you know, 1500 a month to $20,000 a month in a couple years and never celebrated the wins. I was like, girl, relax. Um, so you're right. You're right. We sometimes forget. To pause and be like, well, I really did do the thing that I wanted to do.
Kelly Duggan: I think it's such a good check for yourself to just stop and be like, would me two years ago wanna punch me in the face right now? Like, because I, I, I do that, right?
Elizabeth Soto-Baez: Yes,
Kelly Duggan: you can get, you get caught up on these like little annoyances and you're like, wait a minute, me, two years ago would've killed for this, and now here I am.
I'm
Elizabeth Soto-Baez: hundred percent.
Kelly Duggan: the next thing, which is healthy and
Elizabeth Soto-Baez: Which is fine. Yeah.
Kelly Duggan: But celebrate it. Like give you two years ago, a high five because she's out there going like, oh my gosh, we made it.
Elizabeth Soto-Baez: A hundred? Yes. Actually recently I was like, even for my own, like in my entrepreneurial journey here, it's like [00:35:00] I've been coaching for five years, like five year ago. Liz was brave. She did some scary things to get. To this. Five years later, Liz, and now I'm doing some new scary things, but there's like a gratitude.
So we have to forgive ourselves, but we also get to be grateful for ourselves too. I'm so grateful for her bravery and the risk. You know, she had just gotten divorced and she gave thousands of dollars to a coaching training, like, I hope this works out, and it has been an absolute dream. And I'm so grateful that she took that scary risk to step into that space.
So yeah, we get to forgive ourselves, but we get to be grateful. You get to celebrate you. Some women are like, I, it feels weird to celebrate myself. I'm like, girl, if you don't celebrate you, you're just waiting around for people to celebrate you. Like you get to celebrate you first, and then other people will come along.
But hello? You're amazing. Yeah.
Kelly Duggan: Oh, I love
Elizabeth Soto-Baez: Yes.
Kelly Duggan: that. It's so important to do and it's, it's easy to get [00:36:00] caught up in life and forget it, but it's arguably one of the most important. of goal setting,
Elizabeth Soto-Baez: A hundred percent.
Kelly Duggan: celebrating, when you achieve a goal, you're gonna lose the motivation. Wanna set another one?
Elizabeth Soto-Baez: A hundred percent. Yeah. And then you're like, why do I even do this? Yeah, for sure. Mm-hmm.
Kelly Duggan: Right. So Liz, if people want to work with you to set their goals, how can they do that?
Elizabeth Soto-Baez: Oh my gosh. I love this question. So I actually have, um, an incredible event coming up, uh, December 12th. I am leading my launch Catalyst heart-centered goal setting event. It is a 90 minute event where we get to step into our future self. We get to meet her and connect with her, and then we get to look at our five big areas of life.
So career, love, money, health, and um. Spirituality and we get to really get some clarity around what it is that [00:37:00] we're looking for in those five areas. And those five areas are like umbrella areas because they're the over archer. And then we have different things that come under those, um, large areas. So finances has a mini branches.
Um, relationships have many branches. Love has many branches. We get to really sit with ourselves in a space to get some clarity around what we're looking for in those areas. And every time I've set this event and had women come, they had always only been setting goals in one area. They didn't realize that there were so many options of places to set goals.
Kind of like how you said, um, this event is different because we are doing breath work. So we're really getting into you. We're really getting out of the thinking mind and we're giving ourselves permission to let intuition be a guide in how we do this work. Uh, we're doing a future pacing, so we meet our future self and we connect with her in a beautiful [00:38:00] way, and then we share.
We share what came up from us, what feels exciting, what feels scary, but like we wanna get into it. Um, and every single time the women leave that space so empowered for what's coming up. And I do it in December intentionally, you know, like the New Year's coming. It is a natural, fresh opportunity, um, to step into a new version of who you wanna become.
And this year I'm offering something special. This year I'm offering a VIP room. So we're gonna be offering the co the, the breath work and goal setting, but then I'm offering a VIP room where women can come in and we're gonna coach, we're gonna coach through how, what do I need to do now to get there? Um, what are the tangible steps?
Because as we mentioned earlier, we can think of the goal, but then it's like, man, how do, what do I, like? What's the first thing? Um, so in the VIP room, I'm gonna be sitting with the women and we're gonna. Coach, what is the first thing that you [00:39:00] need to do? What is the limiting belief that isn't allowing you to step into that right now?
And everybody's going to leave that space with action steps to allow themselves to really step into that version of themselves. I am very excited about this,
Kelly Duggan: This is
Elizabeth Soto-Baez: so yes.
Kelly Duggan: is December 12th.
Elizabeth Soto-Baez: December 12th, it's a Friday night. Um, the women coming into this container dressed to impress, we are coming in as our best selves. So come dressed as that version of you that has already met these goals.
And maybe you're like, Liz, I don't know what my goals are. That's okay. You don't have to know. What you do know is that you want something more. And that version of you that has succeeded in those areas, what does she look like? Come dressed. Ready just like her so we can dive in and embody all of those things.
Um, I'm so excited about it. So it's December 12th, 6:00 PM um, and then we've got the VIP room after for anybody that signs up to join the [00:40:00] VIP space. And we're just gonna make it happen. This is your life. Today is the day, now is all that there is. And so we're gonna dive into that together. I'm very excited.
Kelly Duggan: That's amazing. And how can people find you, Liz?
Elizabeth Soto-Baez: Yeah, so I'm on Instagram. Um, it's launch Do Your Life dot coaching. Um, I also have a website Launch your life coaching.com where you can come and hang out and see all the things that I've got going on. I also have a retreat coming up in May. Lots of fun things are happening. Um, so yes, you can find me on Instagram, you can find me on my website.
Uh, lunch your life coaching.com. And you can come and hang out with me and do your goal setting. I would love to hang out with you and do that work. Yeah.
Kelly Duggan: Amazing. Well, thank you so much, Liz. I loved this conversation. Thank you so much for joining us on the podcast
Elizabeth Soto-Baez: Yeah. Kelly, thank you for having me. This has been such a treat. I appreciate you.
Kelly Duggan: I'll talk to you soon.
Elizabeth Soto-Baez: [00:41:00] Sounds great.
